Detroit-based rapper Marcellus Register, aka Babyface Ray, is known for his prolific output, his dedication to the Detroit scene, and his slice-of-life lyrics. After multiple mixtape releases, he reached a new level of exposure with his 2021 Billboard-charting EP Unfuckwitable, marked by guest features from Kash Doll, Moneybagg Yo, and EST Gee. Register joined Team Eastside straight out of high school alongside Peezy, kick-starting a near-constant outpouring of music in 2014. However, it wasn't until his 2015 mixtape MIA Season that he broke through and found his audience. In subsequent years, Babyface Ray would release numerous projects, including 2017's Ghetto Wave and 2019's MIA Season 2, all of which cemented him as a Detroit rap staple. As the scene began to expand, his reach extended outside of his home city, marked by the increased attention he received from his Unfuckwitable EP, which reached the Billboard 200 in 2021. Ray delivered an expanded version of the EP later that year and issued additional singles like "A Million Cash Race," "What the Business Is," and "It Ain't My Fault" with Big Sean and Hit-Boy. In 2022, he issued a 20-track full-length, FACE, which featured the likes of Pusha T, 42 Dugg, and G Herbo.