Indonesian rapper and Internet personality Rich Brian (born Brian Imanuel) captured mainstream attention in 2016 when he debuted as Rich Chigga with the viral hit "Dat $tick." The track caught international eyes and ears after a reaction video was released to promote the song; it featured American rappers like Ghostface Killah, 21 Savage, Flatbush Zombies, and Desiigner, who reacted with mostly positive praise. Ironically wearing a pink polo and a fanny pack, Imanuel let his deep voice and cadence speak for itself, challenging preconceived notions about how Asian rappers could sound. Soon after, Imanuel signed with CXSHXNLY -- home to fellow Asian artists like Dumbfoundead and Keith Ape -- and continued to build his rap career. He was 17 at the time. Two full-length albums, 2018's Amen and 2019's The Sailor, followed, both making strong Top 50 entries on the Billboard charts. Brian kicked off the next decade with an EP, 1999, followed in 2021 by singles like "Sydney" and "New Tooth."