As an early pillar of Atlanta's groundbreaking trap scene, Rich the Kid moved from collaborations with Migos, Young Thug, and others to starting his own label just a few years later. With a style very much in line with the dark, highly pressurized flows of other icons of Atlanta hip-hop, he established himself with a string of mixtapes and singles that has led to a deal with major-label Interscope Records, the multi-platinum hit "New Freezer" (2017), and the Top Five albums The World Is Yours (2018) and The World Is Yours 2 (2019). His third album, Boss Man, appeared in 2020, and in 2021 he teamed with veteran rapper Lil Wayne for collaborative mixtape Trust Fund Babies.