The undisputed king of crunk, Lil Jon became an iconic figure spearheading the Dirty South crunk movement that arose in Atlanta around the turn of the century. Loud, belligerent, and larger than life, the charismatic rapper and his shouted catch phrases became synonymous with the over-the-top party mindset of a certain era. Equally important as a solo performer, guest collaborator, and celebrity personality, Lil Jon's emphatic yells and husky rhymes were the magical element that drove tracks like his own "Get Low," Usher's "Yeah!," and DJ Snake's EDM anthem "Turn Down for What?" to their blockbuster chart status. Lil Jon kept a steady stream of new material flowing, with the Offset and 2 Chainz assisted "Alive" and the characteristically ridiculous é"All I Really Want for Christmasé" (a Christmas single featuring a cameo from the mascot for Kool-Aid) in 2018. The next year he appeared with Shaquille O'Neal on the dubstep ringer "Bang" by NGHTMRE, and Lil Jon also offered his own singles "Ain't No Tellin'" (featuring Mac Dre) and "Taco Tuesday."